Dear Colleagues, We are soliciting strong and rigorous manuscripts for Volume 3 issue 2 of the Journal of the Association For Consumer Research (see here for published issues of the Journal and those in process). This issue focuses on the topic of Brand Relationships, Emotions, and the Continue reading JACR on Brand Relationships, Emotions, and the Self
The AMA Consumer Behavior SIG seeks applications for its award that honors a doctoral student consumer researcher demonstrating a bright future. Deadline October 3, 2016 AMA CBSIG Rising Star Award CALL FOR NOMINATIONS The Consumer Behavior Special Interest Group Continue reading AMA CBSIG Rising Star Award
The AMA Consumer Behavior SIG (CBSIG) seeks nominations for its award that honors a marketing scholar who has contributed significantly to the field of consumer research Deadline October 3, 2016. AMA CBSIG Lifetime Achievement Award CALL FOR NOMINATIONS The Continue reading AMA CBSIG Lifetime Achievement Award
We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed Continue reading Summer AMA 2016 CB SIG events
The AMA Consumer Behavior Special Interest Group (CB SIG) is happy to announce our new slate of officers. If you have any suggestions for the leadership team, please don’t hesitate to reach out to us directly. We’d be delighted to Continue reading New CB SIG leadership