The 2017 AMA Winter Educators’ Conference was held in February in Orlando, and was a smashing success! The CBSIG was out in force, organizing a wonderful (and wonderfully attended) pre-conference session on making a contribution in consumer research. Chris Janiszewski used the “tree of knowledge” metaphor to locate your work in its historical context, Page Moreau used Design Thinking ideas to explore sources of inspiration, and Eileen Fischer focused on making one’s contribution explicit. All three of these engaging scholars helped us better think about how we think!
At the CBSIG reception during the conference, the CBSIG leadership team had the honour of recognizing several award winners. Don Lehmann was honoured with the CBSIG Lifetime Achievement Award, and both Lauren Grewal and Li Huang were recognized as CBSIG Rising Stars.
The conference “content” itself was exemplary, thanks to conference co-chairs Rajesh Chandy, Jeff Inman, and Christine Moorman. They injected new intellectual life into the conference program, and attendees were often overhead chatting about the high quality sessions.
Thanks again for all of the support from the AMA Academic Council, and the staff at AMA Headquarters. We couldn’t run CBSIG effectively without your support!