2017 AMA Winter Educators’ Conference Recap

The 2017 AMA Winter Educators’ Conference was held in February in Orlando, and was a smashing success! The CBSIG was out in force, organizing a wonderful (and wonderfully attended) pre-conference session on making a contribution in consumer research. Chris Janiszewski used the “tree of knowledge” metaphor to locate your work in its historical context, Page Moreau used Design Thinking ideas to explore sources of inspiration, and Eileen Fischer focused on making one’s contribution explicit. All three of these engaging scholars helped us better think about how we think!

Eileen Fischer at the CBSIG Preconference Session
Page Moreau at the CBSIG Preconference Session
Chris Janiszewski at the CBSIG Preconference Session

 

 

 

 

 

 

 

 

 

 

 

 

At the CBSIG reception during the conference, the CBSIG leadership team had the honour of recognizing several award winners. Don Lehmann was honoured with the CBSIG Lifetime Achievement Award, and both Lauren Grewal and Li Huang were recognized as CBSIG Rising Stars.

 

And the CBSIG Lifetime Achievement Award goes to Don Lehmann!
CBSIG Rising Star Award Winner Li Huang with Debbie MacInnis
CBSIG Rising Star Award Winner Lauren Grewal with Debbie MacInnis

 

 

 

 

 

 

 

The conference “content” itself was exemplary, thanks to conference co-chairs Rajesh Chandy, Jeff Inman, and Christine Moorman. They injected new intellectual life into the conference program, and attendees were often overhead chatting about the high quality sessions.

 

Past President of the AMA Academic Council, and proud CBSIG member Robin Coulter
Current President of the AMA Academic Council Linda Price

Thanks again for all of the support from the AMA Academic Council, and the staff at AMA Headquarters. We couldn’t run CBSIG effectively without your support!

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