2017 AMA Summer Educators’ Conference Recap

The 2017 AMA Summer Educators’ Conference was a definite success. Thanks to Conference Co-Chairs Kelly Haws, Mark Houston, and Charles Noble! Program highlights included: pre-conference workshops on social innovation, sessions on cross-cultural consumer behaviour and advertising issues, consumer helplessness, and, of Continue reading 2017 AMA Summer Educators’ Conference Recap

New Chair-Elect

The AMA-CB Sig congratulates Wayne Hoyer, from the University of Texas at Austin, who has been elected as the Chair-Elect of the AMA’s Consumer Behavior Special Interest Group. The rest of the CB-SIG leadership team is thrilled to have Wayne as a member Continue reading New Chair-Elect

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