CONSUMER RESPONSE TO THE EVOLVING RETAILING LANDSCAPE June 22-23, 2017 Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Continue reading CB SIG Co-sponsoring Evolving Retailing Landscape Conference
The 2017 AMA Winter Educators’ Conference was held in February in Orlando, and was a smashing success! The CBSIG was out in force, organizing a wonderful (and wonderfully attended) pre-conference session on making a contribution in consumer research. Chris Janiszewski Continue reading 2017 AMA Winter Educators’ Conference Recap
In keeping with CB SIG’s focus on the study of the CB-Marketing Practice interface, CBSIG is happy to co-sponsor (with MSI) the upcoming “Consumer Response to the Evolving Retailing Landscape Conference” at the Baker Retailing Centre, to be held June 22-23, Continue reading CBSIG to Co-Sponsor Upcoming Conference
AMA Winter Educators Conference 2017 Better Marketing for a Better World Orlando Florida, Feb 17 – 19, 2017 The 2017 AMA Winter Educators’ Conference will be held in sunny Orlando, Florida from February 17th to the 19th. There are several Continue reading Winter 2016 Newsletter
The American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) recently announced several awards. The awards will be presented to these very deserving scholars at the AMA Winter Conference in Orlando. Please join us in congratulating Don Lehmann, who is the recipient of the Continue reading CB SIG Awards!
Hello CB SIG Members! Please consider nominating a special scholar you know for one of these (many) prestigious awards. Upcoming AMA Award Nomination Deadlines Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor Deadline: 14 October 2016 Erin Continue reading Awards, awards, and more awards!
There is a fascinating recent article and some commentary on the issue of business research and impact. Lots to think about for consumer researchers as well! Making Research in Business Have More Impact: A Relational Engagement Approach https://www.ama.org/academics/Pages/making-research-in-business-have-more-impact.aspx Authors Julie Continue reading Consumer Research and Impact
The University of California Irvine is excited to bring the 2017 Consumer Culture Theory Conference to Southern California July 9-12, 2017. Please see the website for the Call for Papers http://merage.uci.edu/events/merage/CCT2017/Default. The conference will be held at the Disneyland Hotel in Anaheim, Continue reading Consumer Culture Theory Conference – Call for Papers
Check out the newest compilation and curation of AMA consumer warnings here. Written by Linda Court Salisbury, this AMA journal curation features several articles from the Journal of Public Policy & Marketing and the Journal of Marketing Research investigating the Continue reading New AMA Journal Curation
AMA Summer Educators Conference 2016 The 2016 Summer AMA Conference was held in Atlanta on August 5-7. Check our faces in the crowd gallery and read the stories from the conference sessions below. Also, check our official photographer’s site for all Continue reading Summer 2016 Newsletter