CB SIG Co-sponsoring Evolving Retailing Landscape Conference

CONSUMER RESPONSE TO THE EVOLVING RETAILING LANDSCAPE June 22-23, 2017  Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Continue reading CB SIG Co-sponsoring Evolving Retailing Landscape Conference

CB SIG Awards!

The American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) recently announced several awards. The awards will be presented to these very deserving scholars at the AMA Winter Conference in Orlando.  Please join us in congratulating Don Lehmann, who is the recipient of the Continue reading CB SIG Awards!

Consumer Culture Theory Conference – Call for Papers

The University of California Irvine is excited to bring the 2017 Consumer Culture Theory Conference to Southern California July 9-12, 2017.  Please see the website for the Call for Papers http://merage.uci.edu/events/merage/CCT2017/Default.  The conference will be held at the Disneyland Hotel in Anaheim, Continue reading Consumer Culture Theory Conference – Call for Papers