Thanks to Ivey doctoral student Amir Sepehri, we can now share a time-lapse video of the stunning scenery on the conference’s final evening boat cruise. For those who couldn’t make it, here is what you missed. For those who were Continue reading CBSIG Boat Cruise Video – Switzerland 2019
While the AMA Summer Academic Conference is known for featuring a rather busy academic recruiting schedule (best of luck to our colleagues on both sides), the 2019 Summer AMA was filled with a series of interesting events. Themed “Marketing on Continue reading 2019 Summer AMA Recap
Only a couple of days to go now, and we hope you are excited about the upcoming AMA Summer Educators’ Conference. There is always a ton of exciting sessions, so it may be of help for CBSIG members to stay Continue reading Get Ready for Summer AMA this week!
The 2019 AMA Winter Academic Conference was a great success. We at the AMA CBSIG had a real blast at this year’s eventful conference themed “Understanding Complexity, Transforming the Marketplace.” Here is a brief recap of what happened at Winter Continue reading 2019 Winter AMA Recap
Only a few weeks to go now, and I hope you are excited about the upcoming AMA Summer Educators’ Conference. There is always a lot of interesting sessions, plus recruiting activities, so it may be helpful for CBSIG members to Continue reading Get Ready for Summer AMA!
There will be a lot more photos coming (and from a professional photographer, not a cell phone) but here are some selected ones from Winter AMA. The CBSIG put on a very well-attended session on Machine Learning and Consumers with Continue reading Winter AMA Educators’ Conference 2018
As you may know, the AMA Consumer Behaviour Special Interest Group (the CBSIG) is comprised of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making. Recently the CBSIG was one of the sponsors of the Baker Retailing Conference, held Continue reading The Baker Retailing Conference and CBSIG
The 2017 AMA Summer Educators’ Conference was a definite success. Thanks to Conference Co-Chairs Kelly Haws, Mark Houston, and Charles Noble! Program highlights included: pre-conference workshops on social innovation, sessions on cross-cultural consumer behaviour and advertising issues, consumer helplessness, and, of Continue reading 2017 AMA Summer Educators’ Conference Recap
Integrating Paradigms in a World Where Marketing is Everywhere Submission Deadline is August 23rd, 2017 Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these Continue reading Winter AMA 2018 Call for Papers
CONSUMER RESPONSE TO THE EVOLVING RETAILING LANDSCAPE June 22-23, 2017 Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Continue reading CB SIG Co-sponsoring Evolving Retailing Landscape Conference