There is a fascinating recent article and some commentary on the issue of business research and impact. Lots to think about for consumer researchers as well! Making Research in Business Have More Impact: A Relational Engagement Approach https://www.ama.org/academics/Pages/making-research-in-business-have-more-impact.aspx Authors Julie Continue reading Consumer Research and Impact
Check out the newest compilation and curation of AMA consumer warnings here. Written by Linda Court Salisbury, this AMA journal curation features several articles from the Journal of Public Policy & Marketing and the Journal of Marketing Research investigating the Continue reading New AMA Journal Curation
AMA Summer Educators Conference 2016 The 2016 Summer AMA Conference was held in Atlanta on August 5-7. Check our faces in the crowd gallery and read the stories from the conference sessions below. Also, check our official photographer’s site for all Continue reading Summer 2016 Newsletter
There is a very interesting interview with Jag Sheth from the Summer AMA conference. One of the founding fathers of the CB field, Jag talks about emerging trends. See the article and interview here.
The AMA Consumer Behavior SIG (CBSIG) seeks nominations for its award that honors a marketing scholar who has contributed significantly to the field of consumer research Deadline October 3, 2016. AMA CBSIG Lifetime Achievement Award CALL FOR NOMINATIONS The Continue reading AMA CBSIG Lifetime Achievement Award
We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed Continue reading Summer AMA 2016 CB SIG events
The AMA Consumer Behavior Special Interest Group (CB SIG) is happy to announce our new slate of officers. If you have any suggestions for the leadership team, please don’t hesitate to reach out to us directly. We’d be delighted to Continue reading New CB SIG leadership