CONSUMER RESPONSE TO THE EVOLVING RETAILING LANDSCAPE June 22-23, 2017 Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Continue reading CB SIG Co-sponsoring Evolving Retailing Landscape Conference
The 2017 AMA Winter Educators’ Conference was held in February in Orlando, and was a smashing success! The CBSIG was out in force, organizing a wonderful (and wonderfully attended) pre-conference session on making a contribution in consumer research. Chris Janiszewski Continue reading 2017 AMA Winter Educators’ Conference Recap
AMA Winter Educators Conference 2017 Better Marketing for a Better World Orlando Florida, Feb 17 – 19, 2017 The 2017 AMA Winter Educators’ Conference will be held in sunny Orlando, Florida from February 17th to the 19th. There are several Continue reading Winter 2016 Newsletter
Hello CB SIG Members! Please consider nominating a special scholar you know for one of these (many) prestigious awards. Upcoming AMA Award Nomination Deadlines Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor Deadline: 14 October 2016 Erin Continue reading Awards, awards, and more awards!
There is a fascinating recent article and some commentary on the issue of business research and impact. Lots to think about for consumer researchers as well! Making Research in Business Have More Impact: A Relational Engagement Approach https://www.ama.org/academics/Pages/making-research-in-business-have-more-impact.aspx Authors Julie Continue reading Consumer Research and Impact
Check out the newest compilation and curation of AMA consumer warnings here. Written by Linda Court Salisbury, this AMA journal curation features several articles from the Journal of Public Policy & Marketing and the Journal of Marketing Research investigating the Continue reading New AMA Journal Curation
AMA Summer Educators Conference 2016 The 2016 Summer AMA Conference was held in Atlanta on August 5-7. Check our faces in the crowd gallery and read the stories from the conference sessions below. Also, check our official photographer’s site for all Continue reading Summer 2016 Newsletter
There is a very interesting interview with Jag Sheth from the Summer AMA conference. One of the founding fathers of the CB field, Jag talks about emerging trends. See the article and interview here.
The AMA Consumer Behavior SIG (CBSIG) seeks nominations for its award that honors a marketing scholar who has contributed significantly to the field of consumer research Deadline October 3, 2016. AMA CBSIG Lifetime Achievement Award CALL FOR NOMINATIONS The Continue reading AMA CBSIG Lifetime Achievement Award
We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed Continue reading Summer AMA 2016 CB SIG events