JIM – International Consumer Research and Consumer-based Strategy

Journal of International Marketing   Special Issue on:  International Consumer Research and Consumer-based Strategy Deadline for Submission: June 12, 2017 The world economy is increasingly becoming global. Most organizations no longer define their scope in terms of national economies and national Continue reading JIM – International Consumer Research and Consumer-based Strategy

JPPM – Subsistence Marketplaces

Special Issue of Journal of Public Policy and Marketing on Subsistence Marketplaces Editors: Madhu Viswanathan (mviswana@illinois.edu), University of Illinois, Urbana-Champaign Raed Elaydi (relaydi@roosevelt.edu), Roosevelt University Roland Gau (rgau@utep.edu), University of Texas at El Paso Lisa Jones Christensen, University of Utah Overview of Continue reading JPPM – Subsistence Marketplaces