CBSIG Conferences

The CBSIG conference aims to encourage research and bring together like-minded researchers interested in how insights and research on consumer behavior can be used to enhance managerial decision making.

The goal of the CBSIG conference is to advance theory and evidence relating consumer insights to business strategies. We welcome behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other unique approaches to creating strategically relevant consumer insights.

The inaugural CBSIG conference was held in 2019 in Bern, Switzerland.