He teaches Principles of Marketing and Market Intelligence and Customer Insight, and he was named a Student Champion in 2021. His research broadly addresses cross-cultural consumer behavior, judgment and decision making, and consumer–brand relationships. His dissertation was awarded the ACR/Sheth Foundation Dissertation Award. His recent research has been published in the Journal of Retailing and Consumer Psychology Review, as well as invited for revision in the Journal of Consumer Research.
Before academia, Barnes was a marketing associate at a consulting firm and founder of a subscription box company. Outside of work, he enjoys spending time with his family, exploring the outdoors, playoff sports, traveling, and most recently, cooking.