Dip Biswas, Vice Chair of Conference Programming


Dipayan Biswas, a professor in the Marketing Department, teaches an undergraduate-level course in basic marketing, graduate-level courses in brand management, and a PhD-level course in sensory and experiential aspects of marketing.

His key research interests include sensory marketing (with focus on retail atmospherics, healthful consumption related to foods/beverages, and sensory aspects of brands), behavioral judgment & decision-making, and digital marketing. Several of his research projects focus on consumption related to food, beverages (alcoholic and non-alcoholic), and scents.

His research has been published/forthcoming in the Journal of Consumer ResearchJournal of Marketing, and Journal of Marketing Research, among others. Biswas is currently Associate Editor of Journal of Business Research. He has been editor of Journal of Consumer Marketing (2014-2016) and has been associate editor of the European Journal of Marketing(2010-2014).

He has been the principal investigator for a grant funded by the USDA (for $22,049) and a co-investigator for a grant funded jointly by the EPA and the NSF (for $181,851). In addition, for his research, he has received awards/grants from the Association for Consumer ResearchAmerican Marketing AssociationAcademy of Marketing Science, and Society for Marketing Advances.

His interviews and research have been featured extensively in the media, by over 100 media outlets, including the New York Times, ABC, CBS, CNN, Fox, NBC, NPR, BBC, US News & World ReportDaily Mail (UK), Scientific American magazine, Men’s Health and Women’s Health magazines, and the Tampa Bay Times, to name just a few. Biswas has collaborated on research with several companies in the US, Germany, Sweden, France, and India. He has also been invited to present his research at seminars at Cornell University, Yale University, New York University, Reims Management School (France), Bayreuth University (Germany), WU (Austria), Linnaeus University (Sweden), and Tampere University of Technology (Finland), among others.

Biswas earned a PhD degree in marketing from the University of California, Irvine, and an MBA degree from the Indian Institute of Management, Ahmedabad.


Contact Information

University of South Florida

4202 E. Fowler Avenue, BSN 3403,Tampa, FL 33620, USA

Room: BSN 3218
Phone: (813) 974-0797
Fax: (813) 974-6175