Meyrav Shoham is a lecturer (equivalent to assistant professor) of marketing at Tel Aviv University’s Dan Department of Communication. She earned her PhD in marketing from the Faculty of Industrial Engineering and Management at the Technion – Israel Institute of Technology.
Her research focuses on consumers’ experiences online, exploring the ways people engage with and are affected by social media and online reviews. She is also interested in how consumers interpret different types of numerical information, and the consequences this has for evaluations and preferences. Dr. Shoham’s research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, along with several publications based on her past work on health and social issues.
Outside of her academic interests, she enjoys skating, reading, photography, and travelling.