Wayne Hoyer, Chair-Elect

Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing in the McCombs School of Business at the University of Texas at Austin.  His research interests include consumer information processing and decision making, cause- related marketing, branding (including brand personality and brand sabotage), and advertising information processing (including miscomprehension, and humor).  He has published over 100 articles in top academic marketing journals and is a co-author of a textbook on consumer behavior with Deborah MacInnis and Rik Pieters  (now in the 7th Edition).. He has also taught internationally at the University of Mannheim (including one year during 2006- 7), the University of Muenster, and the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).

 

Contact information:

Wayne Hoyer

Chairman, Department of Marketing
The James L. Bayless/William S. Farrish Fund
Chair for Free Enterprise
McCombs School of BusinessThe University of Texas at Austin
2110 Speedway, B6000
Austin, TX 78712-0205

Email: wayne.hoyer@mccombs.utexas.edu

Webpage:https://www.mccombs.utexas.edu/Directory/Profiles/Hoyer-Wayne