Consumer Research and Impact

There is a fascinating recent article and some commentary on the issue of business research and impact. Lots to think about for consumer researchers as well!

Making Research in Business Have More Impact: A Relational Engagement Approach
Authors Julie Ozanne and Brennan Davis recently discussed the disconnect between academic research and its impact on society. In their article, they explore the benefits of the “Relational Engagement Approach” and highlight three direct outputs of this process that are mutually beneficial for both researchers and end users: productive interactions, enhanced capacities, and improved social networks. The piece resulted in two commentaries from Jerome Williams, Executive Vice Chancellor and Provost at Rutgers University, and Anne M. O’Leary-Kelly, Senior Associate Dean at Sam M. Walton College of Business.
The AMA sees this as an opportunity to start an open dialogue and is eager to hear how others in the discipline feel about Ozanne and Davis’ comments. Feel free to post comments after the article or email Matt Weingarden at mweingarden@ama.org if you would like to post a more formal response.
Also read: Publicly Engaged Scholarship: An Answer to Why the “Shoemaker’s Children Go Barefoot” in Marketing
here wherein Jerome D. Williams, Executive Vice Chancellor and Provost at Rutgers University – Newark, offers a response to the recent column, “Making Research in Business Have More Impact: A Relational Engagement Approach” and offers his own insights regarding how scholarly impact may be measured by those both inside and outside of the academy.
There is a commentary on Ozanne and Davis’s “Making Research in Business Have More Impact: A Relational Engagement Approach” here. Anne M. O’Leary-Kelly, Senior Associate Dean at the Sam M. Walton College of Business at University of Arkansas offers her thoughts on Julie Ozanne and Brennan Davis’ column, “Making Research in Business Have More Impact: A Relational Engagement Approach” and offers insights as an administrator navigating AACSB’s new focus on scholarly impact.
You might also be interested in reading” Consumer-Based Strategy: Uniting Researchers Across Methods – here.
For more AMA news, visit www.ama.org/academic

Comments are closed.