JACR on Brand Relationships, Emotions, and the Self

Dear Colleagues,

We are soliciting strong and rigorous manuscripts for Volume 3 issue 2 of the Journal of the Association For Consumer Research (see here for published issues of the Journal and those in process).

This issue focuses on the topic of Brand Relationships, Emotions, and the Self. Our goal is to bring together current, high caliber research that informs, excites, and expands on our understanding of brand relationships as they pertain to consumer emotions and sense of self. We are particularly interested in research on changes in brand relationships and how such changes relate to consumers’ emotions and sense of self.

We seek both conceptual and empirical papers that broaden and deepen our understanding of these issues. We are open to papers that relate to all research traditions (qualitative, experimental, survey, historical data, field studies, meta-analyses. Additional details are found in the Call for Papers. We plan to publish 10 high-caliber, 10-page papers.

The timeline is as follows:

May 1, 2017 Initial manuscript submission deadline
January 22, 2018 Deadline for final submission of revised, accepted manuscripts
May 1, 2018 Publication of the issue

We will gather together a set of thought leaders who will meet at the 2016 ACR conference in Berlin to facilitate in the development of this issue.

If you are interested in submitting a paper please let us know by September 15, 2017.

W. Park (park@marshall.usc.edu)

Debbie MacInnis (macinnis@usc.edu)

 

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