CBSIG is a group of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making.
To help our members, as well as student members of the AMA-DOCSIG, we periodically offer multiple $1500 competitive research grants on the theme of Managerially Relevant Consumer Insights.
A key objective of research funded by CBSIG is to show how insights and research on consumer behavior can be used to enhance managerial or public policy decision making, and especially how to support strategy formulation and implementation efforts. The outcome of such an approach informs consumer-based strategies for business performance and policy making.
This research funding seeks to advance theory and evidence relating consumer insights to business strategies. We encourage a wide range of research ideas: behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other approaches to creating strategically relevant consumer insights.
2021 CBSIG Small Research Grant winners
2020 CBSIG Small Research Grant Winners