We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed below. And of course, the conference features a full slate of interesting CB research sessions.
Friday: 2:30 PM-3:45 PM: Session Room 4
CB SIG: Things My Brand Does that Keep Me Awake at Night
Session Chair: Richard Lutz, University of Florida
Facilitator: Kate Pounders, The University of Texas at Austin
This panel presentation on consumer-brand research that features Tim, Halloran, author of Romancing the Brand: How Brands Create Strong Intimate Relationships with Consumers. Each panelist will discuss a brand success story and then turn their attention to the branding challenges they face that consumer researchers may be able to address. The session will encourage active audience participation.
Panelists:
JoAnn Herold, CMO, Interface (Former CMO of Honey Baked Ham, VP Marketing for Arby’s)
Tim Halloran, President, Brand Illumination (Author of Romancing the Brand)
Saturday: 5:15 PM-6:15 PM: International Room: 8
CB SIG Reception