Summer AMA 2016 CB SIG events

We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed below.  And of course, the conference features a full slate of interesting CB research sessions.

Friday: 2:30 PM-3:45 PM: Session Room 4 

CB SIG: Things My Brand Does that Keep Me Awake at Night

Session Chair: Richard Lutz, University of Florida

Facilitator: Kate Pounders, The University of Texas at Austin

This panel presentation on consumer-brand research that features Tim, Halloran, author of Romancing the Brand: How Brands Create Strong Intimate Relationships with Consumers. Each panelist will discuss a brand success story and then turn their attention to the branding challenges they face that consumer researchers may be able to address. The session will encourage active audience participation.


JoAnn Herold, CMO, Interface (Former CMO of Honey Baked Ham, VP Marketing for Arby’s)

Tim Halloran, President, Brand Illumination (Author of Romancing the Brand)


Saturday: 5:15 PM-6:15 PM: International Room: 8

CB SIG Reception