AMA
There is a fascinating recent article and some commentary on the issue of business research and impact. Lots to think about for consumer researchers as well! Making Research in Business Have More Impact: A Relational Engagement Approach https://www.ama.org/academics/Pages/making-research-in-business-have-more-impact.aspx Authors Julie Continue reading Consumer Research and Impact
The University of California Irvine is excited to bring the 2017 Consumer Culture Theory Conference to Southern California July 9-12, 2017. Please see the website for the Call for Papers http://merage.uci.edu/events/merage/CCT2017/Default. The conference will be held at the Disneyland Hotel in Anaheim, Continue reading Consumer Culture Theory Conference – Call for Papers
Check out the newest compilation and curation of AMA consumer warnings here. Written by Linda Court Salisbury, this AMA journal curation features several articles from the Journal of Public Policy & Marketing and the Journal of Marketing Research investigating the Continue reading New AMA Journal Curation