AMA
The CBSIG is pleased to announce a new crop of award winning consumer behaviour scholars. The Rising Star award and the Lifetime Achievement Award will be presented at the CBSIG Reception at the 2019 AMA Winter Academic Conference in Austin Continue reading CBSIG Awards
“Better Marketing for a Better World” Special Issue (Deadline: June 1, 2019) Overview and Goals: Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a Continue reading JM Special Issue Announcements