Thank you to everyone who nominated an impressive crop of research and scholars for this year’s awards – we had some truly outstanding nominations to choose from! And now, we are thrilled to announce this year’s CBSIG Award Winners:
The CBSIG 2024-25 rising stars are Cory Haltman from The Ohio State University and Siyuan Yin from The Wharton School. The CBSIG Rising Star Award honors advanced doctoral students or candidates in marketing, advertising, or psychology in good standing at an AACSB university; rising stars have demonstrated research productivity (e.g., conference presentations, journal articles) and a bright future in consumer behavior research.
The 2024-25 Research in Practice award goes to Kaitlin Woolley (Cornell University) Daniella Kupor (Boston University), and Peggy J. Liu (University of Pittsburgh) for their 2023 JMR article, “Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products“.
The CBSIG Consumer Research in Practice Award recognizes scholarly research articles that contribute significantly to marketing practice. This year’s award is based on that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in the calendar year 2023. The winning article must meet the following criteria:
- Rigorous scholarly research
- Addresses an important marketing managerial issue
- An explicit objective of contributing to marketing practice
- Strong and compelling marketing implications
- Potential applicability across a range of products, services, and/or industries
The 2024-25 Lifetime Achievement award winner is Gita Johar from Columbia Business School.
The CBSIG Lifetime Achievement Award honors scholars in marketing, advertising, or psychology with a significant body of work in developing and advancing consumer research, including articles in AMA journals and active membership in AMA during most of one’s career.
Congratulations to all the winners!
Note: CBSIG officers recused themselves of evaluating any nominations that presented a potential conflict of interest.