2025-26 CBSIG Award Winners Announced!

NEWS 

Announcing the 2025-26 CBSIG Award Winners.

The 2025-26 CBSIG Lifetime Achievement Award winner is Ronald Paul Hill from The American University.

The CBSIG Lifetime Achievement Award honors scholars in marketing, advertising, or psychology with a significant body of work in developing and advancing consumer research, including articles in AMA journals and active membership in AMA during most of one’s career.

The 2025-26 CBSIG Rising Stars are Saetbyeol Kim (Herbert Business School, University of Miami), and Ethan Milne (Ivey Business School, Western University).

The CBSIG Rising Star Award honors advanced doctoral students or candidates in marketing, advertising, or psychology in good standing at an AACSB university; rising stars have demonstrated research productivity (e.g., conference presentations, journal articles) and a bright future in consumer behavior research.

The 2025-26 CBSIG Research in Practice Awards go to:

Grant E. Donnelly (Fisher College of Business, Ohio State University), Cait Lamberton (The Wharton School, University of Pennsylvania), Stephen Bush (ANZ Bank), Zoë Chance (Yale School of Management), and Michael I. Norton (Harvard Business School), for their article titled “Repayment-by-Purchase” Increases Consumer Debt Repayment published in Journal of Marketing Research in the year 2024.

Szu-chi Huang (Stanford Graduate School of Business), Michal Maimaran (Kellogg School of Management, Northwestern University), and Daniella Kupor (Questrom School of Business, Boston University), for their article titled Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy, published in Journal of Marketing Research in the year 2024. 

The CBSIG Consumer Research in Practice Award recognizes scholarly research articles that contribute significantly to marketing practice. This year’s award is based on that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in the calendar year 2024.

The winning article must meet the following criteria:

  • Rigorous scholarly research
  • Addresses an important marketing managerial issue
  • An explicit objective of contributing to marketing practice
  • Strong and compelling marketing implications
  • Potential applicability across a range of products, services, and/or industries

Congratulations to all the winners!

Note: CBSIG officers recused themselves of evaluating any nominations that presented a potential conflict of interest.