The Consumer Behavior Special Interest group of the AMA offers small competitive research grants on the theme of Managerially Relevant Consumer Insights, as a way to help our members, as well as student members of the AMA-DOCSIG. A key objective of research funded by CBSIG is to show how insights and research on consumer behavior can be used to enhance managerial or public policy decision making.
We received a very high volume of submissions from around the world and are happy to announce five exceptional winning submissions:
Ying Hu (Renmin University of China) and Ali Faraji-Rad (University of Maryland): Machines that Need Us: Loneliness and the Appeal of AI that Depends on US
Bernadette Kamleitner (Vienna University of Economics and Business) and Burcak Bas (KU Leuven): A “Big” Deal: Product Size and Its Consequences
Manaswini Acharya (Texas Tech University): The Paradox of Product Salience: When Advertising Backfires and Amplifies Stigma
Aaron J. Barnes (University of Louisville), Lidan Xu (University of North Texas), and Esther Uduehi (University of Washington Seattle), Psychological Drivers of Sellers’ Minority Identity Disclosure.
Poornima Vinoo (Indian School of Business) and Mathew S. Isaac (Seattle University): The Donation Option Effect: Sellers’ Receptivity to Lowball Offers Increases when the Opportunity to Donate is Salient
Congratulations to all the grant winners! We look forward to seeing your research develop.