“Better Marketing for a Better World” Special Issue (Deadline: June 1, 2019) Overview and Goals: Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a Continue reading JM Special Issue Announcements
It’s that time of year again: time to nominate some outstanding researchers and research in the Consumer Behavior world! CBSIG gives out three awards each year (Lifetime Achievement, Consumer Research in Practice, and Rising Star awards). Please read on for Continue reading Call for Award Nominations!
Only a few weeks to go now, and I hope you are excited about the upcoming AMA Summer Educators’ Conference. There is always a lot of interesting sessions, plus recruiting activities, so it may be helpful for CBSIG members to Continue reading Get Ready for Summer AMA!
The Journal of Marketing Theory and Practice has a new Call for Papers out. Should be of interest to many CBSIG members! CALL FOR PAPERS – UPCOMING SPECIAL ISSUE Journal of Marketing Theory and Practice Editor-in-Chief, Greg W. Marshall Rollins College Continue reading New Call for Papers
There will be a lot more photos coming (and from a professional photographer, not a cell phone) but here are some selected ones from Winter AMA. The CBSIG put on a very well-attended session on Machine Learning and Consumers with Continue reading Winter AMA Educators’ Conference 2018
The CBSIG is pleased to announce a new crop of award winning consumer behaviour scholars. These awards will be presented at the CBSIG Reception at the 2018 AMA Winter Educators’ Conference in New Orleans. Please come to the reception and Continue reading New CBSIG Award Winners
There is a new Call for Papers out that may interest some members of CBSIG. JMC CFP Online Channels Hope to see many of you at ACR in San Diego, and of course at Winter AMA!
As you may know, the AMA Consumer Behaviour Special Interest Group (the CBSIG) is comprised of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making. Recently the CBSIG was one of the sponsors of the Baker Retailing Conference, held Continue reading The Baker Retailing Conference and CBSIG
The 2017 AMA Summer Educators’ Conference was a definite success. Thanks to Conference Co-Chairs Kelly Haws, Mark Houston, and Charles Noble! Program highlights included: pre-conference workshops on social innovation, sessions on cross-cultural consumer behaviour and advertising issues, consumer helplessness, and, of Continue reading 2017 AMA Summer Educators’ Conference Recap
CBSIG is interested in the intersection between consumer behaviour and marketing strategy. CBSIG is proud to announce THREE awards, which will be bestowed on winners at the 2018 Winter AMA Educators’ Conference. We are seeking nominations for the CBSIG Rising Continue reading CBSIG Awards – Call for Nominations