Rising Star Lifetime Achievement Research in Practice
2023 Luca Cascio Rizzo Barbara E. Kahn De La Rosa, Wendy, and Stephanie M. Tully (2022). The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions,” Journal of Consumer Research, 48(6), 991-1009.

Wang, Shane, Jiaxiu He, David J. Curry, and Jun Hyun (Joseph) Ryoo (2022), “Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews,” Journal of Marketing, 86(6), 155-175.

2023 Rodrigo da Silva Dias J. Jeffrey Inman Patrick, Vanessa M., and Candice R. Hollenbeck (2021),”Designing for All: Consumer Response to Inclusive Design,” Journal of Consumer Psychology, 31(2), 360-381.
2022 Yu Ding, Serena Hagerty Geeta Menon Longoni, Chiara, and Luca Cian (2022). Artificial intelligence in utilitarian vs. hedonic contexts: The “word-of-machine” effect.” Journal of Marketing, 86(1), 91-108.
2021 John Costello,
Allie Lieberman
John Lynch Khamitov, Mansur, Xin Wang, and Matthew Thomson. “How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities.” Journal of Consumer Research 46.3 (2019): 435-459.

Herhausen, Dennis, et al. “Detecting, preventing, and mitigating online firestorms in brand communities.” Journal of Marketing 83.3 (2019): 1-21.

2020 Dafna Goor Deborah MacInnis Watson, Jared, Anastasiya Pocheptsova Ghosh, and Michael Trusov. “Swayed by the numbers: the consequences of displaying product review attributes.” Journal of Marketing 82.6 (2018): 109-131.
2019 Linying Fan Gerald Zaltman Van Horen, Femke, and Rik Pieters. “Out-of-category brand imitation: Product categorization determines copycat evaluation.” Journal of Consumer Research 44.4 (2017): 816-832.
2018 Mansur Khamitov Jag Sheth Sevilla, Julio, and Claudia Townsend. “The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference.” Journal of Marketing Research 53.5 (2016): 665-681.
2017 Li Huang,
Lauren Grewal
Don Lehmann
2015 Linda Price
2014 Hristina Dzhogleva Rich Lutz,
Lynn Kahle
2013 Szu-Chi Huang,
Martin Reimann
Jim Bettman