| Year | Rising Star | Lifetime Achievement | Research in Practice |
| 2026 | Saetbyeol Kim
Ethan Milne |
Ronald Paul Hill | Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoë Chance and Michael I. Norton (2024) “Repayment-by-Purchase” Increases Consumer Debt Repayment.” Journal of Marketing Research, 61(3), 411-29.
Szu-chi Huang, Michal Maimaran and Daniella Kupor (2024) “Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy ” Journal of Marketing Research, 61(6), 993-1014. |
| 2025 | Cory Haltman, Siyuan Yin | Gita Johar | Woolley, Kaitlin, Daniella Kupor, and Peggy J. Liu (2023), “Does company size shape product quality inferences? Larger companies make better high-tech products, but smaller companies make better low-tech products,” Journal of Marketing Research, 60 (3), 425-448. |
| 2024 | Luca Cascio Rizzo | Barbara E. Kahn | De La Rosa, Wendy, and Stephanie M. Tully (2022), “The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions,” Journal of Consumer Research, 48(6), 991-1009.
Wang, Shane, Jiaxiu He, David J. Curry, and Jun Hyun (Joseph) Ryoo (2022), “Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews,” Journal of Marketing, 86(6), 155-175. |
| 2023 | Rodrigo da Silva Dias | J. Jeffrey Inman | Patrick, Vanessa M., and Candice R. Hollenbeck (2021),”Designing for All: Consumer Response to Inclusive Design,” Journal of Consumer Psychology, 31(2), 360-381. |
| 2022 | Yu Ding, Serena Hagerty | Geeta Menon | Longoni, Chiara, and Luca Cian (2022). Artificial intelligence in utilitarian vs. hedonic contexts: The “word-of-machine” effect.” Journal of Marketing, 86(1), 91-108./td> |
| 2021 | John Costello, Allie Lieberman |
John Lynch | Khamitov, Mansur, Xin Wang, and Matthew Thomson. “How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities.” Journal of Consumer Research 46.3 (2019): 435-459.
Herhausen, Dennis, et al. “Detecting, preventing, and mitigating online firestorms in brand communities.” Journal of Marketing 83.3 (2019): 1-21. |
| 2020 | Dafna Goor | Deborah MacInnis | Watson, Jared, Anastasiya Pocheptsova Ghosh, and Michael Trusov. “Swayed by the numbers: the consequences of displaying product review attributes.” Journal of Marketing 82.6 (2018): 109-131. |
| 2019 | Linying Fan | Gerald Zaltman | Van Horen, Femke, and Rik Pieters. “Out-of-category brand imitation: Product categorization determines copycat evaluation.” Journal of Consumer Research 44.4 (2017): 816-832. |
| 2018 | Mansur Khamitov | Jag Sheth | Sevilla, Julio, and Claudia Townsend. “The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference.” Journal of Marketing Research 53.5 (2016): 665-681. |
| 2017 | Li Huang, Lauren Grewal |
Don Lehmann | |
| 2016 | |||
| 2015 | Linda Price | ||
| 2014 | Hristina Dzhogleva | Rich Lutz, Lynn Kahle |
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| 2013 | Szu-Chi Huang, Martin Reimann |
Jim Bettman |