2017 AMA Summer Educators’ Conference Recap

The 2017 AMA Summer Educators’ Conference was a definite success. Thanks to Conference Co-Chairs Kelly Haws, Mark Houston, and Charles Noble! Program highlights included: pre-conference workshops on social innovation, sessions on cross-cultural consumer behaviour and advertising issues, consumer helplessness, and, of Continue reading 2017 AMA Summer Educators’ Conference Recap

New Chair-Elect

The AMA-CB Sig congratulates Wayne Hoyer, from the University of Texas at Austin, who has been elected as the Chair-Elect of the AMA’s Consumer Behavior Special Interest Group. The rest of the CB-SIG leadership team is thrilled to have Wayne as a member Continue reading New Chair-Elect

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CB SIG Co-sponsoring Evolving Retailing Landscape Conference

CONSUMER RESPONSE TO THE EVOLVING RETAILING LANDSCAPE June 22-23, 2017  Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Continue reading CB SIG Co-sponsoring Evolving Retailing Landscape Conference