CB SIG Awards!

The American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) recently announced several awards. The awards will be presented to these very deserving scholars at the AMA Winter Conference in Orlando

Please join us in congratulating Don Lehmann, who is the recipient of the CBSIG Lifetime Achievement Award. This award acknowledges the accomplishments of a consumer behavior scholar who has made significant and long-standing contributions to the field of consumer research.  

This year we also honour two corecipients of the 2016-2017 Rising Star Award. This award honours doctoral students who have demonstrated a bright future in the field of consumer research.  Congratulations to Li Huang from the University of South Carolina and Lauren Grewal of the University of Pittsburgh!

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