CBSIG Awards

The CBSIG is pleased to announce a new crop of award winning consumer behaviour scholars. The Rising Star award and the Lifetime Achievement Award will be presented at the CBSIG Reception at the 2019 AMA Winter Academic Conference in Austin (Saturday night, 5:00 pm). Please come to the reception and congratulate these talented researchers!

Please note that the Consumer Research in Practice Award will be presented at the first CBSIG conference, in Bern, Switzerland, next July. More details about that conference is here.

Don’t forget that submissions for that conference are due December 1, 2018!

The 2019 CBSIG Rising Star Award honors a doctoral student scholar who demonstrates a bright future in consumer behaviour research. And this year’s winner is: Linying (Sophie) Fan, from The Hong Kong Polytechnic University.

The CBSIG Lifetime Achievement Award honors a marketing scholar who has contributed significantly to the field of consumer research. Past winners include Lynn Kahle, Jim Bettman, Richard Lutz, Linda Price, Don Lehmann, and Jag Sheth.  The 2019 winner is Gerald Zaltman, Harvard University.

The CBSIG Consumer Research in Practice Award recognizes a scholarly consumer research article that contributes significantly to marketing practice.  The 2019 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2017.  The winning article must meet the following criteria:

• Rigorous scholarly research

• Addresses an important marketing managerial issue

• An explicit objective of contributing to marketing practice

• Strong and compelling marketing implications

• Potential applicability across a range of products, services, and/or industries

And the winners are: Femke van Horen, Vrije Universiteit Amsterdam, and Rik Pieters, Tilburg University, for their article: “Out-of Category Brand Imitation: Product Categorization Determines Copycat Evaluation,” which appeared in the April 2017 issue of the Journal of Consumer Research.

Congratulations to All!  See you in Austin!