The CBSIG conferences aim to encourage research and bring together like-minded researchers interested in how insights and research on consumer behavior can be used to enhance managerial decision making. Their goal is to advance theory and evidence relating consumer insights to business strategies – whether this involves behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other unique approaches to creating strategically relevant consumer insights.
The inaugural CBSIG conference was held in 2019 in Bern, Switzerland, and the second CBSIG conference took place in Vienna, Austria in 2024. Stay tuned for announcements of future conferences!
