CBSIG 2019 Conference Information

This is Bern!

JULY 5-7, 2019



Preliminary Full Program is here: Final Program

Conference Co-Chairs:

 Wayne Hoyer, University of Texas-Austin

June Cotte, Ivey Business School

Harley Krohmer, University of Bern



The Consumer Behavior Special Interest group of the American Marketing Association is a group of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making. To encourage more research in this area, and to bring together like-minded researchers, we are holding a conference on the theme of Managerially Relevant Consumer Insights in Bern, Switzerland, July 5-7, 2019.

 A key objective of the conference is to better understand how insights and research on consumer behavior can be used to enhance managerial decision making, and especially how to support strategy formulation and implementation efforts. We believe “Crossing Boundaries” goes both ways; at this conference, researchers in consumer behavior can also learn from marketing strategy practice and marketing strategy research. The outcome of such an approach will be consumer-based strategies that lead to increased business performance.

This conference seeks to advance theory and evidence relating consumer insights to business strategies. We encourage a wide range of submissions: behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other unique approaches to creating strategically relevant consumer insights.


We welcome submissions from any methodological paradigm; the key is a focus on consumers and managerial insights. Themes include, but are not limited to: the consumer journey, consumer experiences, consumer welfare, communities, innovation, desires and decision processes.

The conference will be held in Bern, Switzerland, at the beautiful Hotel Allegro Kursaal Bern ((, which overlooks the old town and the Alps.Bern itself is gorgeous (, and is easy to get to; there is easy access from Zurich which is a major airport (only 1 hour away by train).

This is Bern too!


In addition to a stimulating focus on consumer insights for strategic actions, there will be opportunity to enjoy this wonderful area. The conference activities will include a boat trip on Lake Thun, a beautiful mountain lake with gorgeous views.

Boat trip here: Lake Thun

Formatting Guidelines

All manuscripts are to be submitted as TWO pdf documents via email to One pdf will be the Extended Abstract of the manuscript, and one file will be the identifying information. All identifying information, including any document properties, should be removed from the Extended Abstract pdf prior to submission. The pdf with your identifying information should include the Title Page, which should contain the title, the author(s) name, title, institution, address, telephone number, and e-mail address, any author(s) note or acknowledgment, and financial disclosure, if applicable.

Please format your Extended Abstract and Title Page generally according to the Journal of Marketing style guidelines, and include basics such as: Font: 12 point, Times New Roman, Text [Including references]: Double-spaced, left-justified. Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer.

 Please note that the maximum length for your submission (the Extended Abstract) is 1500 wordsThis limit does not include references.

Code of Conduct

Scholars submitting papers to the conference are expected to act professionally in their research and conference participation. This means that if you submit to the conference, you should be prepared to review one Extended Abstract if asked to, that you guarantee that at least one of the authors will register for the conference and present the work (in the time slot allocated), and you assure that the submitted paper is your own work, and give appropriate credit to sources, including any previous work of the authors. At the conference itself, professional conduct is also expected, including asking presenters in advance whether photography of her/his presentation is allowed. 


Send your submission to by December 1, 2018. Submissions can be sent at any time before December 1, but the review process will begin then.

After Submission

All manuscripts will be subject to a blind review process using the Scientific Committee as primary reviewers, and will be evaluated based on fit with the conference theme of consumer behavior insights for managerial decision making, as well as conceptual and methodological rigor and the significance to of the conclusions for marketing management.

And Bern again!

Scientific Committee / Review Board

Amber Epp, University of Nebraska Andrea Morales, Arizona State University
Andreas Fürst, University of Nurenberg, Germany Andrew Stephen, Oxford University
Aner Sela, University of Florida Aric Rindfleisch, University of Illinois
Barbara Kahn, Wharton Bettina Nyffenegger, University of Bern, Switzerland
Cait Lamberton, University of Pittsburgh Carlos Torelli, University of Illinois
Christoph Fuchs, Technical University of Munich, Germany Claudia Townsend, University of Miami
CW Park, University of Southern California Debbie MacInnis, University of Southern California
Dip Biswas, University of South Florida Don Lehmann, Columbia University
Eileen Fischer, York University HaeEun Chun, Cornell University
Harley Krohmer, University of Bern John Deighton, Harvard Business School
Joseph Goodman, Ohio State University June Cotte, Ivey Business School
Kelly Haws, Vanderbilt University Kevin Lane Keller, Darmouth College
Lara Lobschat, University of Groningen, The Netherlands Linda Price, University of Oregon
Lisa Cavanaugh, University of British Columbia Lucia Malaer, University of Bern, Switzerland
Markus Giesler, York University Martin Schreier, Business University of Vienna, Austria
Matt Thomson, Ivey Business School Maura Scott, Florida State University
Michelle Weinberger, Northwestern University Nathalie Spielmann, NEOMA Business School, France
Nicole Koschate-Fischer, University of Nurenberg, Germany Niraj Dawar, Ivey Business School
Rajeev Batra, University of Michigan Rajesh Bagchi, Virginia Tech
Ravi Mehta, University of Illinois Reto Hofstetter, University of Lucerne, Switzerland
Richard Lutz, University of Florida Robin Coulter, University of Connecticut
Ryan Hamilton, Emory University Simona Botti, London Business School
Sonia Basu Monga, Rutgers University Steve Nowlis, Washington University
Susan Fournier, Boston University Timothy Heath, University of South Florida
Vanessa Patrick, University of Houston Wayne Hoyer, University of Texas-Austin
Xin (Shane) Wang, Ivey Business School

 Reminder of Submissions:

Send your submission to by December 1, 2018. See you in Switzerland!