Dr. Dafna Goor is Assistant Professor of Marketing at London Business School. Her research explores topics at the intersection of branding, luxury marketing, authenticity, symbolic consumption, and consumer wellbeing. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Proceedings of the National Academy of Sciences, and has been featured in a variety of popular media outlets.
Her research has earned multiple awards, including MSI Clayton Doctoral Dissertation Proposal Award (2018), two Honorable Mention Ferber Awards (2020, 2021), and two JCR Best Article Awards (2023, 2024). In 2020, she received the CBSIG Rising Star Award.
At London Business School, she teaches across the MBA, EMBA, and Ph.D. programs. In addition to the core marketing course, she developed an experiential Luxury Marketing course held in Paris.
Dafna holds a bachelor’s degree in Psychology and an MBA from Tel Aviv University, as well as a Doctorate in Business Administration from Harvard Business School..