John Costello, Vice Chair of Finance and Development

John Costello is an assistant professor of marketing at the Mendoza College of Business at the University of Notre Dame. He received his PhD in Marketing from The Ohio State University’s Fisher College of Business. Dr. Costello’s research broadly focuses on consumer inference-making related to marketing actions (e.g., messaging, branding, promotions) and issues related to consumer and societal well-being (e.g., charitable giving, health behaviors). His research has appeared in leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Public Policy & Marketing.

Dr. Costello received the Mendoza Mission Research Award in 2023 and the James Dincolo Outstanding Research Award in 2024. His research on marketing communications in the sharing economy was selected as a 2020 finalist for the Journal of Marketing’s Shelby D.Hunt/Harold H. Maynard Award. As a doctoral student, he received the Society of Consumer Psychology’s Dissertation Award and the CBSIG Rising Star Award.

He currently teaches branding at the undergraduate and MBA levels and was selected as the recipient of the 2023 Outstanding Teaching Award for Tenure or Tenure-Track Faculty at Mendoza. Before his graduate studies, Dr. Costello worked in the merchandise planning/allocation groups for Saks 5th Avenue and American Eagle Outfitters.

Contact information
Mendoza College of Business
University of Notre Dame