Mathew Isaac, Vice Chair of Conference Programming

Mathew Isaac is a Professor of Marketing at the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions.  He is particularly interested in the processing of numerical information, lists, and categories, and in consumers’ response to persuasion attempts. He writes a blog titled “All Things Numbered” for Psychology Today

Mathew’s research has been published in a number of leading scientific journals, including Journal of Consumer ResearchJournal of Marketing ResearchJournal of MarketingJournal of Consumer Psychology, and the Journal of Advertising Research. He is an Editorial Review Board member for the Journal of Consumer ResearchJournal of Marketing ResearchJournal of Consumer PsychologyJournal of RetailingJournal of Advertising, and Journal of Experimental Psychology: Applied. He received the 2021 Provost’s Award for Excellence in Research, Scholarship and Creative Endeavors from Seattle University.

Mathew earned a bachelor’s degree in Biology from the University of Chicago, an M.B.A. from the Booth School of Business at the University of Chicago, and a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. Prior to entering academia, he advised media, healthcare, and private equity clients as a Consultant and Manager for Bain & Company and ZS Associates.

Contact information
Dr. Mathew S. Isaac
Seattle University
Albers School of Business & Economics
Department of Marketing
901 12th Avenue
Seattle, WA 98122