Rebecca Walker Reczek is the Berry Chair of New Technologies in Marketing and Professor of Marketing at the Fisher College of Business at The Ohio State University. She received her Ph.D. in marketing from The University of Texas at Austin. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, self-perceptions, and ethical decision making. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making and sustainability. Current projects continue to explore these areas, as well as online consumer behavior and consumer response to promotions.
Dr. Reczek’s research has appeared in leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research. She is currently serving as an Associate Editor at the Journal of Consumer Research, the Journal of Marketing, and the Journal of Public Policy & Marketing.
Dr. Reczek’s research has appeared in numerous national and international media outlets, including NPR, CNN, Harvard Business Review, The Washington Post, and The Atlantic. She has received multiple awards for her research, including the Early Career Award from the Society for Consumer Psychology, the annual Kinnear Award for the best article in the Journal of Public Policy & Marketing, and the inaugural AMA-EBSCO Annual Award for Responsible Research in Marketing. She has also been recognized by the Marketing Science Institute (MSI) as both an MSI Young Scholar (recognizing leading early career researchers) and an MSI Scholar (recognizing leading mid-career researchers) and was a finalist for the annual Shelby D. Hunt/Harold H. Maynard Award recognizing the article published in the Journal of Marketing that made the most significant contribution to marketing theory.
Dr. Reczek has taught in all of Fisher’s academic programs, including the undergraduate, MBA, and Ph.D. programs. She is also a recipient of the Fisher Pace Setters Faculty Research Award.