Tiffany Barnett White, Past Chair

Tiffany Barnett White is Associate Professor of Business Administration and Advertising and Bruce and Anne Strohm Faculty Fellow in the Gies College of Business at the University of Illinois. She serves as Academic Director of the Master of Science in Management program at Gies and Faculty Athletics Representative for the University of Illinois. She received a Ph.D. in marketing from Duke University and BS and MS degrees in Advertising from the University of Illinois. Her research addresses affective and behavioral aspects of consumer-brand relationships with a particular emphasis on the drivers and outcomes of consumer (dis)trust. Professor White has presented on the topic of branding and brand strategy to national and international audiences. Her research on the “Brand Connected Consumer” is a featured TEDx presentation. She is an award-winning teacher and is consistently featured on the University-wide list of faculty rated as excellent by their students. Professor White served as Secretary-Treasurer for the Society for Consumer Psychology, At-Large Director for the Association for Consumer Research and as ACR Co-Chair. She is a member of the Editorial Board for the Journal of Consumer Psychology, the Journal of Consumer ResearchJournal of the Academy of Marketing Science, the Journal of Public Policy and Marketing, and the Journal of Service Research.

ASSOCIATE PROFESSOR, Bruce and Anne Strohm Faculty Fellow

Gies College of Business
Business Administration and Advertising
University of Illinois at Urbana-Champaign
Business Instructional Facility
515 E. Gregory Drive | M/C 520
Champaign, IL 61820
217.333.4597 |