The Consumer Behavior Special Interest group of the AMA is pleased to announce an inaugural crop of award winning consumer behaviour scholars. To help our members, as well as student members of the AMA-DOCSIG, in these difficult pandemic times, we decided to offer multiple small competitive research grants on the theme of Managerially Relevant Consumer Insights. A key objective of research funded by CBSIG is to show how insights and research on consumer behavior can be used to enhance managerial or public policy decision making, and especially how to support strategy formulation and implementation efforts. This research funding seeks to advance theory and evidence relating consumer insights to business strategies.
Six papers have been awarded funding. And this year’s winners are:
1) Abigail Nappier Cherup (California State University) and André F. Maciel (University of Nebraska): “Safe Spaces: How to Create and Maintain Inclusive Services Environments”
2) Shoshana Segal and Jared Watson (New York University), and Lauren Grewal (Dartmouth College): “Building a Powerful and Effective Influencer Strategy: The Underlying Role of Parasocial Interactions Between Consumers and Influencers”
3) Maria Giulia Trupia (IESE Business School): “How Saving Time with Smart-products Affects Consumers’ Feelings and Time-allocation Choices”
4) Dipayan (Dip) Biswas (University of South Florida) and Annika Abell (University of Tennessee Knoxville): “Red, Blue and Digital: How Webpage Colors Influence Consumer Evaluations of Online Ratings”
5) Lauren Min (University of Kansas), Cary Anderson and Peggy Liu (University of Pittsburgh), and Kate Min (Cornell University): “The Preference (but Unwillingness to Pay) for Minimalism in Product Aesthetics”
6) Jennifer D’Angelo (University of Southern California), Franscesca Valsesia and Lea Dunn (University of Washington): “Inclusive Marketing”
Kind regards,
Your CBSIG team