Get Ready for Summer AMA!

Only a few weeks to go now, and I hope you are excited about the upcoming AMA Summer Educators’ Conference. There is always a lot of interesting sessions, plus recruiting activities, so it may be helpful for CBSIG members to know about some sessions that are likely of interest. This is a long post, but there are a lot of great things going on!

First, the CBSIG is sponsoring a fascinating special session:

Opportunities and Challenges in Cross-functional and Mixed Methods Research

We have an impressive team of panelists for this special session, including CBSIG Chair Wayne Hoyer, Jeff Inman, David Gal (moderator), Kevin Keller, Adam Brasel, Dean Eckles, and Lopo Rego. This session is Saturday morning at 9:30 – 10:45, in Salon J (Fourth Floor)

And, of course, don’t forget to come out and meet some fellow CBSIG members at our

CBSIG reception, Saturday from 5:00-6:00

There are many other CB Sessions as well this summer. Below we bring just a few to your attention – check the program for lots more CB content.

The Authentic Consumer – Friday 1:00

Lightning Session on “Researching for the Good of Consumers” – also Friday at 1:00

Lightning Session on “Researching about Me, Others, Brands, and the World That Connects Us”  – Friday at 2:30

The Narrative-Driven Consumer – Friday at 4:00

The Green and Moral Consumer – Saturday at 8:00

The Health Conscious Consumer – Saturday at 9:30

The Meaning of Money and Consumer Financial Decision-Making – Saturday at 2:00

The Conspicuous Consumer – Sunday at 8:00

The Social Consumer – also Sunday at 8:00

The Experiential Consumer – Sunday at 11:00


Finally, there are some other events at Summer AMA that are CB-relevant as well.

  1. Leonard Berry is being honored with the Sheth Foundation Medal and we want to let you know about the preconference session and luncheon at the Summer Academic Conference in Boston on August 10th. Below is the link for registration for the session and/or the luncheon, if you are able to attend.

Register here

2) The Journal of Marketing has a Call for Papers for a Special Issue on “Better Marketing for a Better World.” It will be edited by Rajesh Chandy (London Business School), Gita Johar (Columbia Business School), Christine Moorman (Duke University), and John Roberts (University of New South Wales). As they note in the Call for Papers, marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. This Special Issue seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. See the link to the call here.

There are two sessions devoted to this at Summer AMA:

 2:00-3:15 PM – JM Special Issue: Better Marketing for a Better World Session Part 1 (Suffolk – Third Floor)

 3:30 -4:45 PM – JM Special Issue: Better Marketing for a Better World Session Part 2 (Suffolk – Third Floor)