New CBSIG Award Winners

The CBSIG is pleased to announce a new crop of award winning consumer behaviour scholars. These awards will be presented at the CBSIG Reception at the 2018 AMA Winter Educators’ Conference in New Orleans. Please come to the reception and congratulate these talented researchers!

The 2018 CBSIG Rising Star Award honors a doctoral student scholar who demonstrates a bright future in consumer behaviour research. And this year’s winner is: Mansur Khamitov, Ivey Business School, Western University.

The CBSIG Lifetime Achievement Award honors a marketing scholar who has contributed significantly to the field of consumer research. Past winners include Lynn Kahle, Jim Bettman, Richard Lutz, Linda Price, and Don Lehmann.  The 2018 winner is Jagdish N. Sheth, Emory University.

This year, the CBSIG has created a new award. The CBSIG Consumer Research in Practice Award recognizes a scholarly consumer research article that contributes significantly to marketing practice.  The inaugural 2018 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2016.  The winning article must meet the following criteria:

• Rigorous scholarly research

• Addresses an important marketing managerial issue

• An explicit objective of contributing to marketing practice

• Strong and compelling marketing implications

• Potential applicability across a range of products, services, and/or industries

And the winners are: Julio Sevilla, University of Georgia, and Claudia Townsend, University of Miami, for their article: “The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference,” which appeared in the October 2016 issue of the Journal of Marketing Research.

Congratulations to All!  See you in New Orleans!