Summer AMA 2016 CB SIG events

We invite you to join us at two special events at this week’s AMA Summer Marketing Educators’ Conference in Atlanta. There is a very interesting panel discussion scheduled, as well as the CB SIG reception. Details on both are listed below.  And of course, the conference features a full slate of interesting CB research sessions.

Friday: 2:30 PM-3:45 PM: Session Room 4 

CB SIG: Things My Brand Does that Keep Me Awake at Night

Session Chair: Richard Lutz, University of Florida

Facilitator: Kate Pounders, The University of Texas at Austin

This panel presentation on consumer-brand research that features Tim, Halloran, author of Romancing the Brand: How Brands Create Strong Intimate Relationships with Consumers. Each panelist will discuss a brand success story and then turn their attention to the branding challenges they face that consumer researchers may be able to address. The session will encourage active audience participation.

Panelists: 

JoAnn Herold, CMO, Interface (Former CMO of Honey Baked Ham, VP Marketing for Arby’s)

Tim Halloran, President, Brand Illumination (Author of Romancing the Brand)

 

Saturday: 5:15 PM-6:15 PM: International Room: 8

CB SIG Reception

 

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